UX ISTANBUL CONFERENCE KEYNOTE

CREATING INTELLIGENT APPLICATIONS: BEST PRACTICES AND METHODS IN FINANCIAL INSTITUTIONS

Financial firms are looking at UX and Information design as the paradigm of the consumer expectations in the society about technological gracefulness have shifted. 

Their design ideas are taken from automotive, gaming, consumer electronic industries.  Larger financial companies allow to leverage knowledge from behavioral science and psychology.  More rich UX design cycles allow financial companies to use and test Rapid perception visual design of Tufte, gamification, and game theoretic concepts within their product designs.

 

 

Dashboard-style interfaces from video games use contextual animation give a lot to financial platforms and UX designers also incorporate separate ideas from game theory, including collaboration and competition into financial software enabling novel approaches to problem solving.  

This talk will explore best practices and methods ofcognition of data visualization, gamification,  value at risk and applied game theory concepts as they relate to User Experience Design in the new paradigm.